Face-Tattooed Copywriter Exposes Cult Marketing Secrets
Major Brands Don’t Want You To Know About
Back in 1978, Jim Jones convinced 909 people to drink cyanide-laced Kool-Aid in the jungles of Guyana. Nine years earlier, Charles Manson persuaded his followers to commit heinous murders. And in 1997, 39 members of Heaven’s Gate took their own lives, believing they’d be transported to an alien spacecraft.
I’m not sharing these dark stories to shock you.
I’m sharing them because, as a marketer (who’s slightly obsessed with cult psychology), I’ve spent years studying what makes people tick… What makes them so devoted to a cause that they’d literally die for it. And what I’ve found will shock you.
The same psychological triggers these cult leaders used for evil are being employed – ethically and legally – by some of the world’s most successful brands right now. Apple. CrossFit. Harley Davidson. Even some local businesses you’ve never heard of are using these principles to build armies of customers so loyal, they’d never dream of buying from a competitor.
Here’s the really interesting part:
While most marketers are busy throwing money at Facebook ads and chasing the latest TikTok trend… There’s a small group of underground marketers who know how to tap into these powerful psychological triggers, and use them to their own benefit.
They’re building cult-like followings without spending a dime on advertising. And for the first time ever, I’m gonna to pull back the curtain to show you exactly how they’re doing it.
Click Here to Join Culture Builders
Why Your Marketing Feels Like a Money-Burning Machine
Let me paint a picture that might feel familiar. You’re sitting at your desk, staring at your ads dashboard. The numbers aren’t looking good… Again.
Your cost per acquisition keeps climbing. Your conversion rates keep dropping.
You’ve tried everything the “gurus” suggested.
You’ve optimized your funnel. Split-tested your headlines. Even hired expensive consultants. But nothing seems to move the needle.
Meanwhile, your competition is everywhere.
They’re copying your best ads, undercutting your prices, and stealing your customers. It feels like you’re in a race to the bottom, and the finish line is bankruptcy.
The worst part? Every time you turn your ads off, your sales come to a dead stop. It’s like being addicted to a drug that’s slowly killing your business, but you can’t quit because you need it to survive.
I’ve been there. I know how it feels.
Your customers have no real loyalty. They’re price shopping, comparison hunting, and treating your business like a commodity. The moment someone offers a better deal, they’re gone. All that money you spent acquiring them? Down the drain.
And let’s not forget about social media.
You’re posting regularly, trying to stay relevant, but it feels like shouting into a void. The algorithms keep changing, organic reach keeps dropping, and engagement seems impossible unless you’re willing to “pay to play.”
The stress is real.
You lie awake at night wondering if tomorrow will be the day Facebook shuts down your ad account, or Google changes its algorithm, or TikTok bans your industry. Your entire business feels like it’s built on rented property, and the landlord keeps raising the rent and changing the rules.
Marketing Myths That Keep You Trapped
You probably think your main problem is that you haven’t found the right marketing strategy yet.
You think you need:
- A better funnel
- More compelling copy
- Higher converting ads
- Better targeting
- More content
- Better SEO
- More email sequences
- A better social media presence
Or maybe you think you just need to spend more money on ads. After all, that’s what everyone else seems to be doing, right?
You might think you need to be more “authentic” on social media. Share more behind-the-scenes content. Be more vulnerable. Maybe do a little dancing on TikTok. (Please don’t.)
Maybe you’ve thought of slashing your prices to stay competitive. Or offer a better guarantee. Or create more products. Or make a pivot to the latest trending platform.
I get it. I used to think the same way.
As a copywriter with over 15 years of experience, I’ve tried all of these approaches for myself and my clients.
Some worked temporarily. Most didn’t work at all.
But here’s what I discovered after years of testing and bringing in millions in client revenue: All of these “solutions” are just band-aids. They might stop the bleeding temporarily, but they don’t solve the real problem.
Why Traditional Marketing Is Dying (And What’s Replacing It)
The real problem isn’t your marketing tactics. It’s not your funnel, your copy, or your offer.
The real problem is that you’re trying to build a business in a world where traditional marketing is dying.
Here’s what I mean:
- Ad costs will continue to rise
- Algorithms will continue to change
- Competition will continue to increase
- Customer attention spans will continue to decrease
- Privacy regulations will continue to tighten
- AI will continue to make generic marketing obsolete
But there’s an even bigger problem lurking beneath the surface: Most businesses are trying to build customer relationships in completely the wrong way.
They’re focused on transactions instead of transformation. They’re trying to build loyalty through discounts instead of identity. They’re attempting to create communities without understanding the fundamental principles of human tribal psychology.
In other words, they’re playing checkers while their successful competitors are playing chess.
Cultish Marketing (How to Turn Your Marketing Into a Movement)
What I’m about to share with you isn’t just another marketing strategy. It’s a complete paradigm shift in how you think about building your business and connecting with your customers.
I call it Cultish Marketing, and it’s based on the same psychological principles that cult leaders use to build unwavering loyalty – but applied ethically to create passionate brand communities.
Click Here to Join Culture Builders
Why a Guy with Face Tattoos Knows More About Building Brand Loyalty Than Most MBAs
I’m Nathan Fraser, and I don’t look like your typical marketing expert. With my face tattoos and shaved head, I probably look more like someone you’d avoid in a dark alley than someone who’s helped dozens of companies increase their revenue by 60% year after year.
But that’s part of what makes my approach different. I learned marketing in the trenches, working with clients who couldn’t use traditional advertising because their markets were either too expensive or too restrictive to advertise in.
For over 15 years, I’ve been the secret weapon behind some of the most successful underground marketing campaigns you’ve never heard of. I’m also the co-host of the Copywriters Podcast with David Garfinkel, one of the top resources for professional copywriters worldwide.
And I’m about to let you in on some of my most closely guarded secrets…
How to Build an Army of Brand Evangelists
What I’ve created is a complete system for turning your business into a movement and your customers into passionate believers.
It’s called Culture Builders Marketing, and it’s unlike anything you’ve seen before.
This isn’t about manipulation or weird cult stuff. It’s about understanding and applying the same psychological principles that make people feel deeply connected to causes, communities, and brands they love.
Your Blueprint for Building Unshakeable Brand Loyalty
Here’s what you get when you join our community:
- Immediate Access to Audience Alchemy (Free Course):
- Cultish “Give-and-Take” Content: Learn how to create engagement that strengthens your leadership position
- Cultish Callouts: Master the art of public celebration to boost community engagement
- Cultish Content Collaborations: Discover how to partner with other leaders to expand your influence
- Advanced Training Modules (Unlocked as you level up):
- The Psychology of Cult Building in Marketing
- Community Building Secrets
- Content Marketing Mastery
- Access to the Culture Builders community:
You’ll be part of our own thriving community, where you can watch these principles in action and network with other forward-thinking business owners and marketers.
Why This Works Even If Everything Else Has Failed
Traditional marketing requires you to:
- Constantly feed the advertising machine
- Create endless content
- Be everywhere all the time
- Keep up with every new platform
- Compete on price
- Dance for the algorithms
Cultish Marketing flips the script:
- Your community helps create content for you
- Your brand becomes platform-proof
- Your followers do your marketing
- Price becomes irrelevant
- The algorithms work for you, not against you
Hidden Marketing Secrets Finally Revealed
Once inside, you’ll discover:
- The “Identity Sculpting” technique that makes customers choose you over competitors – even when your prices are higher
- Why traditional “engagement” tactics actually weaken your brand (and what to do instead)
- The controversial truth about “authenticity” in marketing that no one else will tell you
- How to create content that turns casual viewers into fanatical followers
- The “Cultish Callout” method that makes your community market for you
- Why most “community building” advice fails (and the counter-intuitive approach that works)
- The secret to making your marketing “algorithm proof”
- How to build a sales system that runs on autopilot without constant advertising
- And more
Your Business After Cultish Marketing
Imagine:
- Waking up to find your customers defending your brand on social media (without you asking)
- Having a steady stream of referrals from passionate customers who promote you for free
- Never worrying about advertising costs because your community does your marketing
- Building a brand that’s immune to competition
- Creating content that lives forever instead of dying in the algorithm
- Having a business that runs on autopilot while you sleep
- Being seen as a leader in your industry instead of just another vendor
- Having customers who identify so strongly with your brand that they tattoo your logo on their bodies (yes, this happens with strong cult brands)
Click Here to Join Culture Builders
Will This Work For You?
I won’t admit to being psychic, but I can guess what you’re thinking right now.
“I’m not charismatic enough to build a cult-like following”
Good news: This isn’t about charisma. It’s about following a proven system for creating connection and community. If you can follow a recipe, you can do this.
“This sounds like a lot of work”
Actually, it’s less work than traditional marketing. While it takes some effort up front, once your content and community is “cultured,” it takes on a life of its own. You just need to stir the pot occasionally.
“My business isn’t suited for this kind of marketing”
Remember: McDonalds, Apple, and countless other “boring” businesses use these exact principles. If they can build cult-like loyalty selling hamburgers and computers, you can do it in your industry.
Risk-Free Decision
Here’s the deal: Join Culture Builders for free. Go through the Audience Alchemy training and apply what you learn.
If you don’t see a noticeable increase in audience engagement and brand loyalty within 30 days, I’ll personally review your implementation and help you fix what’s not working.
It’s free to join and you can leave at any time… Unlike some other cults I can think of.
Join the Cultish Marketing Revolution
Right now, you’re standing at a crossroads.
Path One: Continue with traditional marketing. Keep feeding the advertising machine. Keep watching your costs rise and your results fall. Keep competing on price and hoping your customers stay loyal.
Path Two: Join the Culture Builders Marketing community today. Learn how to build a passionate following that markets for you. Create a brand that people identify with so strongly they’ll never buy from anyone else.
The choice is yours, but consider this:
Every day you wait is another day your competitors could be implementing these strategies. Another day your customers could be forming lasting relationships with other brands. Another day of throwing money at advertising that’s becoming less effective by the minute.
Click the button below to join Culture Builders Marketing now.
Your free Audience Alchemy training is waiting for you.
Remember: This isn’t just about marketing. It’s about building something lasting. Something meaningful. Something that transforms both your business and your customers’ lives.
Join us now and discover why some of the world’s most successful brands use these cult-building principles – and how you can too.